Coaching in business
Genius can provide the beginning, but patient work must bring it to completion. (H. Mann)
About program
A coaching culture within a company (ICTA) is the most direct path toward teamwork, tolerance, and excellent performance results. A company’s success depends on its employees—their motivation, dedication, and belief in the organization. Not only are management and leadership approaches evolving, but so too is the style of communication. In a rapidly changing world—where the accurate transmission and reception of information are absolutely essential—communication style is becoming an increasingly critical criterion. Coaching is one such communication style that is gaining significant popularity.
Coaching is an effective way to unlock a person’s potential through conversation and questioning, find an optimal solution, and ensure its implementation.
A coaching culture is a form of communication—it is tolerance toward another person and the ability to discern a positive impulse.
Corporate Coaching Culture (ICTA) involves utilizing the best coaching methodologies to define and achieve the shared goals of a team and the company.
– – –
Additional team-building tools: TEAM Associative Cards
Benefits for You
Loyalty to the company will increase
Clear company goals and vision. Better communication regarding strategic changes, a clearer distribution of responsibilities and authority, and well-defined expectations. Investment in people and respect for them. Clearer decision-making by management.
Employee Efficiency
An employee’s personal effectiveness will increase due to clearer expectations. There will be opportunities to pursue professional goals, and self-esteem will grow as a result of increasing competence and appropriate feedback.
Effective Teamwork
Cohesive teamwork, tolerance for the opinions of others. Acceptance. Trust and openness. Improved communication and distribution of tasks.
Balance between professional and personal needs
This is made possible by improved time management, the setting of priorities, better task distribution, and the avoidance of errors. A high-quality personal life directly influences work performance. Stress reduction.
Program content
Option 1.
Basic Course for Managers
Definition of coaching. History of coaching. The relationship of coaching to consulting, psychotherapy, and training. The GROW model (Goals, Reality, Options, Way forward). The learning cycle. Active listening techniques. Criteria for effective listening. Questions that foster client awareness. Ineffective questions. Types of questions. Feedback model. Supervision.
Option 2.
Basic Course for Employees
Definition of coaching. History of coaching. The relationship of coaching to consulting, psychotherapy, and training. The GROW model (Goals, Reality, Options, Way forward). The learning cycle. Active listening techniques. Criteria for effective listening. Questions that foster client awareness. Ineffective questions. Types of questions. Feedback model. Supervision.
Option 3.
Specialist Course for Managers
Definition of coaching. History of coaching. The relationship of coaching to consulting, psychotherapy, and training. The GROW model (Goals, Reality, Options, Way forward). The learning cycle. Active listening techniques. Criteria for effective listening. Questions that foster client awareness. Ineffective questions. Types of questions. Feedback model. Supervision.
Option 4.
Corporate Supervision
Definition of coaching. History of coaching. The relationship of coaching to consulting, psychotherapy, and training. The GROW model (Goals, Reality, Options, Way forward). The learning cycle. Active listening techniques. Criteria for effective listening. Questions that foster client awareness. Ineffective questions. Types of questions. Feedback model. Supervision.
Option 5.
Implementing a Coaching Culture in the Company
Ongoing training (0.5–1 year). Adaptation of various coaching, NLP, and other methodologies to the company’s needs. All details are to be determined by a separate agreement.
Program coaches
Reda Slavinskaitė
Training facilitator, consultant, and certified coach. Accredited coach and trainer in NLP, the Enneagram, and business; creator of the motivational project "Re-Act." Author of specialized training programs. Creator, consultant, and facilitator specializing in metaphorical associative cards. Organizer of practical workshops. Instructor at an online coaching school. Organizer and co-creator of coaching camps.
Vitoldas Masalskis
Psychologist, professional coach, and NLP trainer. Head of a coaching services center and an online coaching school. Member of the ICU and ICTA. Business trainer with over 30 years of professional experience. Creator of the project www.koucingopaslaugos.lt. Author of numerous articles on psychology, self-development, management, and sales. Manages several specialized Facebook groups, including "Coaching in Lithuania," "NLP in Lithuania," and "Coaching Specialists."
Training price
1.600 €
Coaching Training
- One-day training (8 academic hours)
- Handouts
- Practical Tasks
- Additional methodological material
- Certificate in Foundational Coaching Knowledge
10.000 €
Coaching Culture *
- 6-day training
- Handouts
- Practical Tasks
- Homework assignments
- Session Supervision
- Individual sessions
- Interim consultations
- Private learning group on FB
- ICTA Coaching Practitioner Certificate
* Base price, which varies depending on the duration, number of participants, sessions, and consultations.
90 €
Coaching session
- Session duration: 50–60 minutes.
- Online format
Organizational information
- The program has been developed in accordance with ICTA standards.
- Training group size: 10–20 people.
- Training frequency: two days once a month (to be arranged).
- For certain training topics and for supervision, curators are brought in.
- Option for the entire company to obtain certification. (Additional conditions apply.)
- The training venue is arranged by the client.
Our goal was to learn how to work more smoothly, delegate tasks, and provide feedback. The playful and illustrative way the information was presented is undoubtedly to the trainer’s credit. The training was truly engaging and sparked a desire to explore the subject further. Now, it is easier to gauge whether an employee is a good fit for a specific role, which tasks they will perform flawlessly, and what motivates them to take action.
Jolita Buračienė / UAB Douglas, HR Manager 
Lecturer Reda is an excellent professional! She highlighted key points clearly, presented the material in a logical sequence, and paid close attention to the participants' reflections.
For me, this was one of the most powerful and profound seminars regarding my own behavior—and that of those around me—as well as our reactions and interpersonal relationships; it broadened my understanding of where all of this stems from. There were moments when certain "stuck points"—the very things that used to irritate me—suddenly became clear, leading to a real "BINGO!" moment.
Interesting, useful, practical, and effective—all that is required is consistency in maintaining the skill of the "inner observer."
Vita Mačiulė / Neuro-educator. Neurographica Instructor For me, this was one of the most powerful and profound seminars regarding my own behavior—and that of those around me—as well as our reactions and interpersonal relationships; it broadened my understanding of where all of this stems from. There were moments when certain "stuck points"—the very things that used to irritate me—suddenly became clear, leading to a real "BINGO!" moment.
Interesting, useful, practical, and effective—all that is required is consistency in maintaining the skill of the "inner observer."
The strength of the training lies in the instructor’s work. It is structured, clear, and concrete; there is a wealth of information, yet everything is organized into neat, logical categories. Throughout the sessions, there are numerous examples that not only aid understanding but also foster deeper engagement. To me, the Enneagram is a truly fascinating paradox: at first glance, it might seem like a way of pigeonholing people, but beneath the surface lie profound mechanisms. Once I started learning about it, I was completely hooked—I fell in love with it, and now I see it everywhere.
Paulina Botyriūtė / Marketing Manager 
How does one become a good coach? For a long time, I was skeptical about coaching and coaches. It always seemed to me that they were being churned out like pancakes on Shrove Tuesday. However, after a coaching session with Reda Slavinskaitė, things took a positive turn. I want to become a coaching professional—thank you for that, Reda.
Darius Rupšlaukis / Derybos LT, Negotiation and Sales Trainer 
It was important for me to discover a methodology for gaining a deeper understanding of people—to grasp the motives behind their behavior and their patterns of thinking. The Enneagram met these needs. The training format is excellent: it includes lectures (with recordings available for review), a small group setting, and homework assignments completed in pairs—a fantastic opportunity to reinforce the material while connecting with interesting people. I highly recommend it; Reda shares her insights with genuine sincerity and conveys her knowledge exceptionally well.
Agnė Anaitė / UAB Eurovaistinė, Director of the People Department 
The environment created during the training fostered trust and openness; it was very engaging, and I particularly appreciated the practical exercises. The instructor’s delivery was clear and well-structured, and the visual materials were both abundant and valuable.
I found Reda’s simple and sincere approach to communication truly inspiring. It was also very helpful that I could ask questions without any hesitation and receive clear answers.
Rita Karbočiuvienė / Teacher 
Very interesting, relevant, and useful training. I gained new knowledge, as well as confirmation of the actual value and applicability of the methods I am already using.
Audrius Kurlavičius / Klaipėda Tourism School, Director 
Personal development, as well as the acquisition of new knowledge and skills, have always been—and remain—important to me in life. Equally significant, however, is their practical application in a professional context—whether for achieving goals or for improving relationships with employees and among colleagues.
Donata Uchockienė / UAB Gameta, Head of the Company 
I have participated in several training sessions led by Reda, which have helped both me and my team to grow. The most valuable for me were the Coaching and Enneagram sessions, as I learned about new methodologies that are perfectly applicable to both professional and personal life.
Erika Gudeliūnaitė / UAB Douglas, Regional Manager 
I wanted to gain a better understanding of myself and others, learn which principles to follow when selecting the best employees, understand them, motivate them effectively, and help new hires integrate into the company’s operations more quickly.
Lina Jokubauskienė / UAB Visrupos servisas, Project Manager 
I felt tension at work, which made interacting with colleagues and managers difficult. What I valued most during the sessions was the opportunity to get to know and understand myself better, as well as learning specific methods for not taking everything to heart. Now, the ability to separate the emotions that arise from the actual information I want to convey is a great help.
Jekaterina Žilinskaja / UAB Transcom, Group Manager 
The company encouraged me to participate in the training; I wanted to find out what it was about and how to apply it in my work. I enjoyed all the practical tasks and the theoretical knowledge.
Julija Biveinienė / UAB Douglas, Training Manager 
The instructor is wonderful, attentive, and highly knowledgeable in her field. The training served as a reminder that we perceive the same situation differently; therefore, we should not impose our own insights on the client. Most importantly, all the answers lie within us—we simply need to provide the help required to uncover them.
I enjoyed the theory, the practical exercises, and the homework; I was able to immediately experience the value offered by the cards. This training would be beneficial for anyone wishing to gain a deeper understanding of themselves and those around them—including those who work with children, adults, or teams, such as teachers, psychologists, HR professionals, and others.
Vilija Austienė / Institute of Medical and Social Research (Public Institution) 
During the training, I was very impressed by the lecturer’s competence and her engaging, approachable, sincere, and warm style of presenting information. The targeted homework assignments were highly useful, helping to consolidate knowledge through practical application. I also really appreciate the practical handouts, which I can keep close at hand whenever I need them.
I particularly valued the in-depth insights into levels of personality health and development, as well as the role of projections in psychotherapeutic relationships. I learned how to use Enneagram types to understand people’s motivations and strategies, and to gain a better awareness of my own strengths and weaknesses.
Aida Bijanskienė / Gymnasium Teacher 
I really liked the training system itself, which was multifaceted:
- an opportunity was provided to "step out" of one's comfort zone and to interact, discuss, and learn with strangers, though there was also no shortage of individual tasks;
- the tasks are interesting and practical. modern;
- engaging and well-structured training material;
- an opportunity was provided to share one’s experiences, feelings, and thoughts;
- a warm and pleasant atmosphere;
The lecturer is always in a good mood, motivating, and encourages one to step up.
I participated in remote training on metaphorical cards. As this was a new tool and methodology for working with clients, it was important for me to gain comprehensive knowledge and learn various ways to apply them. The instructor presented all the information concisely, clearly, and in an easily understandable manner. I am now successfully applying what I learned in my work.
I highly recommend this to all practicing coaching professionals, as it is an excellent tool to assist during coaching sessions.
It was important for me to learn how to avoid stress when dealing with a heavy workload and interacting with angry clients. I really appreciated that my personality type was explained, along with strategies for managing situations to minimize stress. I have applied the knowledge I gained not only in my professional life but also in my personal life.
I highly recommend it to anyone who wants to get to know themselves better and improve.
Miglė Stumbrienė / UAB Transcom, Customer Service Expert I highly recommend it to anyone who wants to get to know themselves better and improve.
I really enjoyed the training, as the instructor led it in an engaging and truly captivating way! There was a wealth of new knowledge and practical application. My personal life has changed drastically thanks to this training. I am so grateful and happy!
I highly recommend the training sessions led by Reda to everyone, as they teach how to overcome both personal and work-related problems.
Olga Dudoit / UAB Douglas, Store Manager I highly recommend the training sessions led by Reda to everyone, as they teach how to overcome both personal and work-related problems.
The training was truly useful. I am grateful to Reda for encouraging active participation and curiosity; it was easy to ask questions freely, and every question received an answer. I appreciated that it wasn't just dry theory—there was plenty of practical application, insights, discoveries, discussions of real-life situations, and examples. Although the Enneagram deals with types—which might imply that everything is fixed and unchangeable—learning about my own type and the types of others actually gave me a sense of freedom. I realized that while I possess a specific "set of traits" and a tendency to react to situations and people in certain ways, the Enneagram is also about dynamics and the potential for growth.
Tatjana Voitechovič / HR Specialist 
It is important to me to understand myself and my environment, as well as the thought patterns and behavioral models of others. Thanks to the lecturer’s professionalism and comprehensive training, I gained a wealth of useful knowledge regarding personality types, their values, and their beliefs.
I recommend this to everyone on a path of conscious development—as well as to business leaders seeking innovative perspectives for working with their staff and addressing issues related to team compatibility.
Mindaugas Staniulis / "Massage Therapy & Body Energy Balance", Owner I recommend this to everyone on a path of conscious development—as well as to business leaders seeking innovative perspectives for working with their staff and addressing issues related to team compatibility.
